Product Review

URL:
http://www.boostedboards.com/

This website is trying to sell Boosted Longboards, electric longboards that you don’t have to push. The home page does little to communicate the experience the product has to offer; in fact it doesn’t even say that it is an electric longboard. However the tagline, “The Last mile vehicle,” is present. You have to go to their Kickstarter page to get details about the board.

Their video on kickstarter does a good job in summarizing what the product is all about. It also explains that their product is filling a transportation gap, that last mile between the bus stop and where you need to be. The product experience is shown in the video as well. It shows people riding their boosted board smoothly uphill and around town.

The character of the product is sleek, high-tech mobility. The site looks sleek, but not really high-tech or mobile. The video and kickstarter page are convincing and the content is thorough, however their actual site is lacking in persuasion. Perhaps because the product has not yet hit the market at large.